Week thirteen- feminism gone too far

Continuing my research from last week, I finished notes from existing books I have that raised an interesting point that feminism may be going too far and now some say individuals believe men are getting a worst deal. Some of what I read may not be entirely helpful to my project (however is relevant to the topic gender)  but it broadens my understanding and is of personal interest to me.

I have then put my findings into my drafting format which I have made good progress on. My first draft will be complete most likely in a couple of weeks.

I have one more book to finish making notes from this week which is written by Jennifer Coates- a influential language theorist closely related to my theme of study. Mostly though I will be continuing refining my draft.


Media, Gender and Identity by David Gauntlett published 2002 Routledge Oxfordshire

Media and communications are a central element of modern life, whilst gender and sexuality remain at the core of how we think about our identities. The media contains so many images of men and women, the media not doubt is having some sort of impact of our identities. Things are constantly changing however which makes some research not as relevant.

Nowadays technology is at the heart of everything, tv’s, internet and also magazines. People in Europe usually spend 4 hours or more a day watching Tv. We are consuming and learning how to interaction with one another subconsciously.

It’s difficult to determine if sexes have equal rights. But some argue feminism has gone too far and now men get the worst deal in society (Farrell 2001).

Men and women claim to feel equal,but it is not entirely accurate. The UK national centre for social research (2000) reported:

The traditional view of women as dedicated housewives seems to be all but extinct. Only one in six women, and one in five men, think women should remain at home while men go out to work.

However UK:trends social 2001 still found women do more housework than men.

In 2001 Julie Mellor chair of the Uk’S Equal Opportunities Commission warned that society would have to change to match the expectations of confident female school leaves:

Britain still has to address the glaring inequalities that so many women and men face. Otherwise we rish disappointing the high hopes of girl power generation some of whom will be entering the job market before very long. They already earn 10% less than males. (UN 2000)

However, society has changed a great deal in the last 20th centenary and most people claim to favour gender equality. There is many more influential women nowadays who encourage women to stand on their our two feet.

Homosexuals still face prejudice especially from older generations but there is growing evidence to suggest society is becoming more accepting. In 2001, a study showed in Britain a more tolerant atmosphere (Arlidge). 17% say they feel negatively towards gays.

Biology determinism

Social constructionism

Limitations with this book: only looks at Western culture and focuses on popular mainstream media.

Past representations

Gunter (1995) and elasmar (1999) provide useful summaries of past tv shows.

Gunter in the 1970s consistently showed parenthood, marriage and domesticity were more important for women. McNiel found womens interactions were based on romance or family issues 74% cases. Men were seen as more dominant characters and decision makers.


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